C-Level Relationship Selling: Enhance and Protect Your Client’s Career

C-Level relationship selling is all about win-win.  A professional relationship will be established when each party feels the benefit for themselves.  This means that the C-Level and senior executives you would like to be close with want to receive from you benefits, results, etc. that help them with their jobs.   Job wins are what executives want.   If the executive wins with you, your bond will strengthen and you will then be able to call on this individual to help you make more sales and network.  That's C-Level relationship selling.

Relationships Selling vs. Social Relationships

Most sales people get relationship selling mixed up with social relationships.  Other than the ability to communicate with each other effectively, there is no need for outside the office interaction. C-levels want you because you can help them keep their jobs, which dictates their lives.  I don’t care if you’re the Godfather to their children.  If it’s their career or you, well, you do the math.

Additionally, there is always the undertone of caution with any the client / vendor relationship.  This again is about the job and an impropriety that could jeopardize a career.  Treat social events as a thank you for doing business with you.  They are nothing more than that.

Relationship Selling - Your Client Believes You Can Get What S/He Wants

Professional relationships are all about trust.  Trust that you can deliver job related benefits.  If you confuse corporate benefits with career benefits, there will be no relationship.  Give it to them and you will have a relationship that will pay off and off and off.

 

And now I invite you to learn more from the full article C-Level Relationship Selling:  Enhance and Protect Your Client’s Career