These are great for the skimmers. Pictures are memorable and colorful. People visualize themselves in pictures. They are great tools to make a positive impression. Be sure to describe the picture - who was it for and what it is. What do you want them to focus on, and how it is similar to what you will be doing for them? Think of a newspaper and the description below the picture.
Make renderings of what their completed project will look like and what it will look like during construction if some are concerned. The more visual you give the more real it will feel to them and the more you’ll get associated with that successful, finished feeling.
And now I invite you to learn more
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That's why pictures associated with - and now video - testimonials are so important. Anyone can say "Joe S. from Des Moines, IA likes our stuff." It's an exponentially more powerful testimonial with "Joe Smith from Acme Engineering in Des Moines has used your services for 3 years and has had a 100% ROI."
Posted by: Wes Schaeffer | May 10, 2009 at 04:25 PM