You know some of the voters have issues and concerns that you are vulnerable to. What are they? How will you address them? Who will address them? Will you offer them up or will you wait for someone to bring them up? This all has to be discussed before the presentation.
Everyone has red flags. The way you address them and explain what you will do about them or handle them will show your competence. Pretending you don’t have any, shows you’re oblivious to the realities.
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This is a great point and has been illustrated with blogging and Web 2.0. We all trust companies that come clean when they screw up and fix it quickly. I actually trust companies more AFTER they screw up if they handle it professionally and don't shy away from it.
Posted by: Wes Schaeffer | May 10, 2009 at 04:02 PM