Most people conjure up socializing when they here the term relationship selling. In business relationships are all about helping each other survive and prosper in his or her job. Socializing should be a byproduct of good relationship selling.
If I’m a C-Level executive decision maker, a relationship would mean providing me with solutions to problems such as, taking care of my employees, saving me money, helping me beat competition, making it easier for more sales, etc. If you can deliver, and I see it’s you that makes it happen, then I want to continue working with you and possibly socialize with you.
Socializing can be great fun, but unless .... Read on at
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