Winning over Senior and C-level executives is very helpful for successful selling. However, these movers and shakers don’t care about what you have to offer until they feel you understand them and their situations.
Keeping C-level and other executives engaged and excited to be with you is easy if you follow these simple rules.
Read this stimulating article at Selling to C-Levels - Engaging C-Level Executives in Productive Conversations
Nice article about engaging us by exploring our needs and challenges. I would add that communications should be succinct. We don't have time to waste with superfluous information.
Posted by: Senior executive | August 16, 2011 at 05:10 AM