C-Level Relationship Selling – How to Differentiate When Selling

Differentiating is a good talking point, but it doesn’t close sales.  Showing you’re competent does. 

In the greater scheme of things, your products or services are similar to competitors’.  But, in the finite scheme of things every competitor is different. 

However, differentiating is not what closes a sale.  Showing you’re the best alternative of the various choices does.  Best is decided by the ultimate decision-maker and those that influence him or her. Best does not mean the most different.  Best means .......

Read what counts at C-Level Relationship Selling – How to Differentiate When Selling

Good Selling

 

Comments

[Rachel]

Differentiation is all about explaining to a customer how your particular product fits their particular needs. When planning a sale, it is often helpful to use a task mangement program. Now Clarizen and Salesforce have a data integration system www.clarizen.com/ProjectSoftware/Integrations/Salesforce.aspx that allows your online crm program to "talk" to your online project management software. And it integrates with Microsoft too.